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15 Smart Marketing Tips for 2015
What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of...
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How to avoid content bloat
Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages...
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How to define your content for Google with structured data
Law firms now have a greater ability to explain the purpose of their website’s content in a language that search engines can easily interpret. In early January, Google announced it was expanding...
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Make your website visitors feel welcome
Many people view the prospect of hiring an attorney with some trepidation. They may fear the process or the outcome, or they may be under stress due to their situation, causing them to feel a general...
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How to use infographics to build links and authority
A strong, natural link portfolio is a key element of an organic SEO plan. While link-building outreach can be difficult and time consuming, it becomes easier with the right content. Visual content,...
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How your firm can benefit from an online newsroom
A good website should support a firm’s standing as an experienced authority while convincing visitors to take action in the form of a call or consultation request. Sales and marketing are primary...
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Law firm business developmen: 10 essential questions to ask a marketing agency
Marketing is a reality for lawyers. It has become a necessary part of business development, which is important for maintaining and growing a solid client base and being prepared for challenges like...
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How to transform your unique selling proposition into effective web content
Good website content is not easy to write. Web content has to hold the interest of visitors, who have notoriously limited attention spans, and in that short time it must offer enough value to convince...
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How firms with multiple locations can improve local rankings
Law firms with multiple locations may find it more difficult to rank well in local search results than those with only a single location. Size, which can be advantageous when building authority, does...
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LinkedIn releases revamped Pulse – attorneys should take advantage
Last month, LinkedIn released a new version of its Pulse app for iOS and Android. According to developers, the service has not simply been modified; it has been rebuilt from the ground up. All older...
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Local firms more likely to earn organic page one placement with long-tail...
Google has changed the local search equation once again with a big update to its local listing pack. Last Thursday, Google began switching out its local 7-pack for a redesigned 3-pack, or Snack Pack....
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Sharks, selfies and selling: how to keep your focus in the right place
This week, Mashable reported that selfie-related deaths are outpaceing shark attack deaths by 50 percent in 2015. The article comes on the heels of the death of a 66-year-old Japanese tourist, who fell...
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9 characteristics of a good attorney website
The qualities of a good attorney website have changed considerably over the past several years. Infrequently updated, brochure style websites no longer meet the needs of firms that wish to pursue an...
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How Long-form content can boost your firm’s visibility
The idea of publishing long articles seems to fly in the face of conventional marketing wisdom. People, we are told, have short attention spans. Content should be bite-sized and concise. Otherwise, you...
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The beauty of simplicity: How to be heard in an oversaturated market
One piece of advice included in almost all articles about branding and design is this: simplify everything. Reduce noise and clutter in your design, distill content down to is essence and stop trying...
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Google’s RankBrain brings machine learning to search results
Last week Google revealed it has been using RankBrain, a machine learning process, to help return results for a large number of search queries. Google began a slow, quiet rollout of the update in early...
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Link building for law firms: tips for creating linkable content
Link building is still a valid and essential marketing tool, despite the bad reputation it has earned over the past several years. Although cries of “link building is dead” have rung out across the SEO...
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Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local...
Google recently removed a search feature that was a favorite among SEO professionals, but an alternative remains available. Until recently, Google search users could set a location and view search...
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Panda is now a piece of Google’s core algorithm
Google has confirmed that Panda is now a part of its core ranking algorithm. Panda has not been updated; Google was careful to specify that any recent updates to its core algorithm were not Panda or...
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Ten things search engines are looking for in a law firm webpage
Looking forward into 2016, one prediction is certain: Google will continue to update its algorithm, sometimes to the pleasure and sometimes to the dismay of website owners. And, when major shifts...
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