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The future of law firm keyword research
Keyword research has long been fundamental to achieving SEO goals. In order to drive traffic to your site by achieving good organic search placement, you need to identify words and phrases that are...
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Attorney marketing and the death of the desktop
Google any variation of the phrase “the desktop is dead,” and you will be presented with millions of results — some of them published this year, some with publish dates as old as 2000. Clearly, the...
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Content marketing tips: start with what you have
If you answer the question, “Why is my firm producing content?” with, “Because people keep telling me to,” that’s not good enough. Lawyers can have successes with content marketing, but not if it is...
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Find your firm’s content sweet spot
You produce content. Maybe even a lot of it. You want people to see your content. You want users to like it, share it and generally interact with it. There are several ways to measure how a piece of...
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Quality content checklist for lawyers
It is no secret that content is important to search rankings. And not just any content, quality content. Quality, however, is a nebulous word. Google is quick to say it wants quality but less eager to...
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How to keep your visitors on your site
You’ve done everything right so far. Your SEO has worked the way it should and now visitors have found your site. Your analytics indicate that you’re receiving heavy traffic, but visitors are only...
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Four landing page trends and how attorneys can use them
An online marketing strategy cannot be complete without successful landing pages. But what is a landing page? Are there any common features that make a landing page effective? The term “landing page”...
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Five content marketing myths your firm should forget
The internet is saturated with content. And companies show no signs of slowing production. According to WordPress.com, over 76 million blog posts and 9 million web pages were published in July. And...
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How to spot bad SEO and marketing advice
As I write this post, thousands of others, both bot and human, are also typing happily away, helping create the glut of content that will hit the internet in the next seconds, minutes, hours and days....
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The 2018 Content Marketing Plan for Law Firms
Content marketing is propelling forward into a modernized world of high expectations for law firms: to be unique and trustworthy for clients with a crisp and transparent online presence. As rough as...
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Google Chrome’s AdBlocker and Your Law Firm’s Marketing Efforts
Adblocking software has become increasingly more necessary as advertising interferes more and more with the online experience. Ads can interrupt the user’s goal with a blast of noise in an automatic...
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How to repurpose webinars for maximum marketing impact
Webinars are an often underutilized attorney marketing resource. From a purely digital standpoint, webinars are valuable SEO and content marketing tools. According to a Content Marketing Institute Link...
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Get the Most Out of Your Law Firm’s Videos
Facebook users consume 100 million hours of Facebook videos per day, matched by 500 million hours of Youtube videos watched each day. Does that mean people are watch law firms’ videos? That depends on...
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How to Catch Typos on Your Law Firm’s Website
Emails. Texts. Websites. These days, much of our communication relies on the written word. That’s in addition to the memos, contracts and motions you compose for your law firm. Written messages have...
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4 Ways to Avoid Boring Law Firm Content
Content marketing for law firms does not have to be boring. While this is hardly a revolutionary statement, it is an important reminder for a field that all too often conflates informative with dull....
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Improve Your Law Firm’s SEO by Making Short Content Long-Form Content
In the ever-changing world of law firm marketing and search engine optimization (SEO), relatively short and weak pages generally cause more harm than good for website owners. That is especially true in...
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What’s New for Law Firms in WordPress 5.0
WordPress, a content-management system with a market share of 59.6 percent and used by 32.5 percent of all websites, unveiled their new update on December 6, WordPress 5.0. The most significant change...
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Picking Memorable Photos for Law Firm Content
Picking good pictures for law firm online content can certainly be a chore, but it does not have to be. Here are a few tips that can help you choose the best photos to enhance your website or blog...
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Your Law Firm Has Answers, But Can People Find Them?
Whether you practice immigration, criminal defense, medical malpractice or securities law, your FAQ page is vitally important to existing and potential clients. While you cannot answer every single...
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How to Benefit from Google’s Double Featured Snippet
If you’ve Googled just about anything in the past couple years — from how to wash red wine stains or technical searches like website functions — then you’ve seen the occasional “featured snippet” at...
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