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Your Law Firm’s Web Traffic Has Dropped… Now What?
Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic. In my response, I said: Use Google Analytics To Compare Declines In...
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Should Bots Write Blogs for Your Law Firm? We Tried an AI Writer.
The question of how Google looks at AI-generated content came up in a recent “SEO Office Hours” Google Hangout with Search Advocate John Mueller. AI-generated content is nothing new. The Associated...
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Our New Video and Podcasting Studio is Complete!
Today, we’re celebrating our newly opened video and podcasting studio! To make this happen, we acquired a vacant space in our Kearny Street building. The space was conveniently located on the same...
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Is ‘Perfect’ Content Dooming Your Law Firm’s SEO?
Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or...
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Multi-lingual Law Firm SEO – Finding Ranking Success in Any Language
Recently, I contributed an article to Forbes, titled “Bilingual Law Firms May Be Missing Out On A Huge SEO Benefit.” I was inspired to write the piece because of how often I see multi-lingual law firms...
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Google Helpful Content Update is Coming
Another Google update is rolling out but it’s not technically a broad-core update. Google has announced the “Helpful Content Update” which is basically out to catch useless, misleading, and possibly...
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Is Your Law Firm Marketing Company Putting You at Risk?
Law firm marketing and branding efforts are often outsourced to agencies that specialize in these tasks. Even firms with internal marketing departments often look externally for help with niche items...
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The Problem with ChatGPT Being a ‘Google Killer’
We’ve been having some fun with OpenAI’s ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot’s ability to...
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Google’s Review System Was Updated in April. How Your Law Firm Might Be...
Google’s review system underwent a significant update in April 2023. The new system evaluates reviews about services, media, and other topics, beyond just product reviews. Google has also changed the...
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Yes, Regional Practice Area Pages Can Help Your Law Firm’s SEO (or Hurt it)
Among the SEO community, there is a debate about whether or not regional pages – that is, content that is created to focus on the different cities or states where your law firm practices – is an...
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Is it time to remove the ‘home’ button from your website’s header?
Large or small, no law firm can escape the size constraints that apply to their website’s main navigation. The screens we use to consume web content produce an unyielding reality that all firms have...
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Internal Link Building Best Practices to Boost Your Law Firm’s SEO
Internal linking, which is placing hyperlinks between pages on your law firm's website, is a critical yet often overlooked practice that can boost your law firm's search engine optimization efforts;...
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Article Schema and Structured Data: A Guide for Lawyers
You might now know this but Google has over 30 structured data types to help content creators like your law firm stand out in search results. This week, we launched the first video in our series on...
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Google Says AI Content is Allowed but They’re Also Raising the Bar on Quality
Many law firm marketers are stepping into a trap by leaning too heavily on AI tools for content. I recently talked about this in an article on Forbes. Just because Google is allowing AI generated...
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Does your law firm’s website need Breadcrumbs schema?
On Custom Legal Marketing's YouTube channel, we're working on a series about schema markups for law firms. Schemas help you communicate to Google what your content is about and what you want them to...
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Is your law firm taking advantage of Event Schema markups?
You might think of entertainment when you hear “event,” but the reality is that a lot of lawyers get many of their clients by hosting seminars and webinars. If you’re one of them, you should know...
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Why Google Killed FAQ and HowTo Schema
Google is on a mission to simplify the search results page after spending several years cramming it with a bunch of rich snippets like FAQs, Videos, and How-Tos. But now, they’re consolidating search...
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Ranking Turbulence Affects Law Firms as Google Rolls Out Simultaneous Core...
Google’s search algorithm gets updated regularly but sometimes they roll out a “core update” which was formerly referred to as “broad core updates.” Basically, a core update is just any update that...
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Custom Legal Marketing Celebrates 19 Years Which Makes Us Older than Many...
On January 13th, Custom Legal Marketing turned 19 years old. Ok, actually our parent company, Adviatech Corp., turned 19 years old. Shortly after Adviatech was founded, we created the SEO | Law Firm...
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Boosting Attorney Bios with Person Schema
We just launched our latest video on How to Add Person Schema to Your Attorney Bio on YouTube. What is Person Schema? Think of Person Schema as a way to tell search engines more about your individual...
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